The idea behind the World Kindness Movement (WKM) crystallised at a conference in Tokyo in 1997 when the Small Kindness Movement of Japan brought together like-minded kindness movements from around the world. The WKM was later launched in Singapore on 18 November 2000 at the 3rd WKM Conference. The mission of the WKM is to inspire individuals towards greater kindness and to connect nations to create a kinder world. The WKM encourages individuals of other nations to establish kindness movements within their countries and collaborate on global initiatives through membership to The World Kindness Movement.